There's no such thing as a perfect email strategy, so it's important to consider the thought process of users at each stage of the buyer's journey along the way.
To avoid being missed amongst the daily flow of mail, creating content which is relevant and appropriate to your users at each moment of their buyer journey. Doing so is the first move in making your email marketing strategy work and business stand out amongst the crowd.
What kind of information are they looking for?
Why should they trust you?
If you keep these things in mind, it's almost guaranteed that your email marketing will deliver the right emails at the right time for your audience. Watch this video to find out how to revamp your email marketing strategy and align it with each stage of the buyer journey today.
QUICK VIEW GUIDE:
0:00 Start
0:31 What is an Email Funnel
1:50 Awareness Stage
3:50 Consideration Stage
5:03 Decision Stage
6:03 Loyalty Stage
8:00 Conclusion
Source: Neighbourhood
